Grigor Baghdasaryan is the Co-Founder and Chief Innovation Officer of Vozni. It is an innovative company that aims to make life better. They develop smart Bluetooth trackers, key organizers, key finders, as well as community search. Grigor’s field of expertise includes project management and telecommunications. He can also work with tools and technologies such as WordPress, Android, Microsoft Access, Windows Server, Moodle, and many more.
Grigor recently reviewed our CEH V10course and provided his valuable feedback. Please read it here:
“The uCertify CEH course is very organized and covers exam topics with its learning resources. There are quizzes added at the end of each chapter to test the knowledge gained in the chapter.
The course material is sorted based on CEH outlines and helps you to prepare for the certification in real exam conditions. The lab provides a virtual environment for users to explore and learn.”
With more than 4.53 billion active users on the internet, it is changing the way businesses are conducted throughout the world. With people spending more and more time on the internet, it’s becoming the most potent place for marketing.
Traditionally, marketing techniques have varied vastly. From word of mouth, to print media ads and tele-ads, marketing has evolved dramatically. But the fundamental concept of marketing has remained unchanged, “Target the right audience, with the right content at the right place”. As more and more people are becoming active on various digital channels, the marketing techniques have evolved too.
Any marketing techniques that are utilized on any digital channel with the ultimate goal of generating higher revenue are Digital Marketing. Such marketing channels include Social Media, emails, mobile applications, and Search engines. To learn about these techniques you may check out uCertify CIW: Social Media Strategist 1D0-623 Course.
Why Digital marketing?
Traditional marketing channels are dying, a sad but realistic fact! The way people are spending more and more time on digital devices, billboards and newspaper ads are losing their charm. The only place businesses can find new prospects are one or another digital platform.
Digital marketing is becoming a vital tool to build a compelling digital presence of a business. Virtually, every business, irrespective of its domain, is trying to go online in some way. With Digital Marketing, there are endless possibilities to customize the way you advertise your product or service.
Digital Marketing strategy
Every successful campaign demands a well-defined strategy. Same goes with digital marketing. If you want to build a successful online business using Digital Marketing, you need a robust Digital Marketing Strategy in place. These strategies will help you drive more traffic to your company and will improve the conversion ratio.
The first step of any digital marketing strategy is Defining your brand. You need a clear thought about what your brand can offer that others can’t, what is your USP(unique selling point) and what section of the internet users will you cater.
The second step is analyzing your target audience. Every product or service has a specific target audience. You can’t sell a car to a person who is looking for a bike loan. So it’s vital to define your audience before advertising.
The third step is to define your budget. Depending on the nature of your business and your goals, your budget can vary drastically. So it’s essential to set aside a fixed budget for your digital marketing campaign.
The fourth step is choosing the right strategy. Every business needs a different approach to be successful in the market. Choose your strategy after a proper analysis of the impacts of these strategies on your business.
The fifth and final step is to launch your campaign across every suitable channel to target the maximum audience. Do not forget to keep a track on the channel that generates maximum output. Focus more and spend more on those channels.
There numerous ways to do Digital Marketing. For e.g. Social Media campaigns can target relevant audience through organic or paid marketing. Similarly, a content marketing campaign can drive more traffic using engaging articles and blogs.
Selection of campaigns depends on the goal of doing digital marketing.
Some important campaigns for digital marketing are :
SEO campaigns (Search engine optimization)
SEM campaigns(search engine Marketing)
PPC campaigns(Pay per click)
Content marketing
Social Media Marketing
Email Marketing
SEO (Search engine optimization) in Digital Marketing
Ever tried searching for “Bus Ticket Booking” Give it a shot. You will always see, “RedBus” will be at the top of the Search Engine Result Page (SERP). There are hundreds of websites delivering the same service, but RedBus stays at the top. Wondered why? The answer is SEO (Search Engine Optimization). The same thing goes with “Digital Seva”. When you type this keyword, the link of “Digital Seva” will appear on top.
When a user enters some words or phrases (keywords) in Google or any other search engines, that search engine looks into its server and presents the website offering the same content on the top. There are numerous ways a website needs to be optimized to make it appear on the top of any search results. Such optimization of any website is called “Search Engine Optimization”.
SEO is a well planned and well-executed strategy to help your website appear on the top results for the relevant keyword search.
There are three ways you can create a compelling SEO strategy.
Technical SEO: This SEO optimizes the backend of your website. It can improve your website’s loading speed, can reduce bounce rate and give a refreshing look to your site. This will keep visitors engaged for a longer duration, improving your chances for higher sales.
On-page SEO: This SEO generally deals with the on-page content that visitors see. Optimizing your website with relevant keywords can help you rank higher on Google searches.
Off-page SEO: This SEO includes tactics like building back links, writing guest articles on other websites, and connecting with other publishers can help you improve your website’s authority. With higher authority, comes higher traffic.
Why is SEO critical?
Have you ever bothered going to the second page of search results while searching for anything online? Never! A report suggests, around 70% of people click on the top 4 links that appear on a SERP. So if your website does not appear on the first page, your website is as useless as trash! It might seem a bit too harsh, but it’s a cold fact!
Check out the benefits of SEO
If you are looking to generate traffic from your website, you need to perform strategic SEO. Employing SEO experts can help you optimize your page to bring in powerful and actionable leads.
Apart from generating leads, SEO improves your website’s user experience. Websites that are user friendly tend to attract more visitors, enhancing your chance to make a sale.
When your website appears on the top four or five results, your brand authority grows. Such authority commands more trust in your visitors.
Sites with better SEO stand a higher chance to generate more revenue than its competitors.
Digital marketing strategy is a very vast thing. There are enormous possibilities for growth with proper Digital Marketing campaigns. Numerous experts run Digital MarketingCourses to help people learn how to utilize digital marketing to its fullest potential.
Artificial intelligence is a future technology and by 2050, the effects of AI adoption will be widely felt across all aspects of our daily lives. AI is significant because it may provide businesses with previously unknown insights into their operations and in some situations, AI can execute tasks better than humans. AI systems generally accomplish operations quickly and with minimal errors, especially when it comes to repetitive, detail-oriented activities like evaluating vast quantities of legal papers to verify key fields are filled in, correctly. We will give you some simple examples, to help you understand Artificial intelligence.
Of course, the human mind is the biggest example of Artificial intelligence, which can imagine and do.
Have you ever used Iphones Siri, with Siri you can easily use your Smartphone by doing small tasks, eg hi call
Google voice assistant also can be determined as artificial intelligence you just need to say ok Google and Google started to work by call, message, browse and more
Putting these together, we can say that the simulation of human intelligence processes by machines, particularly computer systems, is known as artificial intelligence. Expert systems, natural language processing, speech recognition, and machine vision are examples of AI applications.
Vendors have been scrambling to showcase how their products and services integrate AI as the hype. What they call AI is frequently just one component of AI, such as machine learning. For designing and training machine learning algorithms, AI requires a foundation of specialized hardware and software. Although no single programming language is synonymous with AI, a few stand out, including Python, R, and Java.
Why should you learn Artificial Intelligence?
So, now, you must have an idea about Artificial Intelligence. You will be surprised to know that all the major brands are nowadays working for AI e.g. Microsoft, Google Facebook. Google the world’s largest company has started to spend $25M to get new ideas from engineers and researchers to discover the possibilities of Artificial Intelligence. Google has also started cloud computing solutions free for a year.
After reading the article some interesting ideas surely must have come to your mind.
Should I learn AI because it is the future technology?
What is the scope of AI learning?
Where should I start to learn AI technology?
Artificial intelligence research brings up a world of possibilities. On a basic level, you’ll have a deeper understanding of the systems and tools you use on a regular basis. And if you persist with the subject and study harder, you could be able to contribute to the development of cutting-edge AI applications like Google’s self-driving car or IBM’s Watson.
The potential in the realm of artificial intelligence is essentially limitless. It appears that tales like Google’s aim to construct quantum processors or crowd-funding efforts for robotic assistants like Jibo are regularly in the news.
Studying artificial intelligence now can help you land a job as a software engineer who works on neural networks, human-machine interfaces, and quantum artificial intelligence. You might also work as a software engineer in the industry, analyzing and processing large data for organizations like Amazon, shopping list recommendation engines, and Facebook. Working as a hardware engineer on electronic parking helpers or home assistant robots is another option.
And what’s even more fascinating is that jobs for these kinds of initiatives didn’t exist ten years ago! AI is a rapidly evolving profession, and the positions you’re studying, for now, may morph into something much beyond your wildest dreams by the time you’re ready to start working.
AI is an area that is constantly evolving, and the jobs you’re studying today may morph into something well beyond your wildest dreams by the time you’re ready to start working in the industry.
So, what are you waiting for? Start learning Artificial Intelligence with trending courses offered by uCertify and boost up your career goal.
uCertify introduces the latest CIW Web Security Associate-v2.0 course and lab for the preparation of the 1D0-671 exam. The course provides candidates with knowledge of network security principles and teaches how to secure your local and cloud network devices and communications from unauthorized activity. This course identifies security principles and techniques that enable you to stop cyber-attacks by providing an understanding of operating system hardening, access control lists, and firewall technology. The course also covers authentication procedures, encryption standards, and implementations that help ensure proper user authentication. You will also learn about the specific ports and protocols that cyber-attacks manipulate, and about direct and indirect ways to protect your network operating systems. Finally, you will learn how to respond to and report cyber-attacks activity, engage in proactive detection keeping your company’s needs in mind.
uCertify courses come complete with flashcards, quizzes, glossary, knowledge checks, video tutorials, and many more. There is no limit to the number of times learners can attempt flashcards and quizzes. Flashcards help master the key concepts and glossary defines the key terms. uCertify TestPrep offers full-length practice tests that can be configured to closely follow the certification exam objectives. Each course has a number of test sets that consist of hundreds of items to ensure that learners are prepared for the certification exam. Guided, step-by-step labs provide opportunities to practice new skills and gain a hands-on learning experience.
Once you complete the course you will gain skills in:
Elements of Security
Applied Encryption
Types of Attacks
General Security Principles
Protocol Layers and Security
Securing Resources
Firewalls and Virtual Private Networks
Levels of Firewall Protection
Detecting and Distracting Cyber-Attackers
Incident Response
So, start your prep for the CIW 1D0-671 certification exam with uCertify and learn to secure your local and cloud network devices and communications from unauthorized activity.
Most of the world is stuck in quarantine for the unforeseeable future due to the COVID-19 crisis. Though this lockdown has disrupted every part of daily life, there is a silver lining. One of the benefits of being home is that professionals of every industry now have more time to get certified. There are so many IT certifications available today, it can be difficult to choose which certs are worth your time and effort. How do you choose which one is best for you? Here is a list of certs you should have if you work in IT.
This is known to be one of the best IT certs you can invest in. The CompTIA Network+ certification will give you the foundational networking knowledge you need to start your career in this field. This certification teaches you about the design and implementation of functional networks. It validates your skills to configure, manage, and maintain switches, routers, and firewalls. You will also learn about the OSI model and troubleshooting network issues.
If you are working in the IT industry then having a good understanding of security is essential. The CompTIA Security+ certification is one of the best certs in IT security and is something that every IT professional should have on their resume. Security+ SY0-501 exam objectives include physical security compliance, risk management, risk mitigation, threat management, intrusion detection, and cryptography.
3. VMware Certified Professional
The VMwareCertified Professional-Data Center Virtualization 2019 (VCP-DCV 2019) is another one of the industry’s best certifications. The VCP certification proves that a candidate has all the knowledge required to implement, manage, and troubleshoot a vSphere V6.7 infrastructure using the best practices to provide a powerful, flexible, and secure foundation for business.
The ITIL certification is a globally acknowledged credential that validates the ability of IT professionals to structure and implement IT service management strategies based on customers’ requirements. The ITIL 4 Foundation exam assesses candidates’ understanding of the ITIL 4 service management framework. This is a certification that every organization wants their team to have. It will teach you about topics such as service life cycles, roles, functions, service design and implementation, and maintaining value for customers through monitoring and improving services.
5. Certified ScrumMaster (CSM)
The CSM certification teaches you about the Scrum framework and provides an understanding of team roles, events, and artifacts. With the help of this certification, you can expand your career opportunities by adopting Agile practices, demonstrate your attainment of core Scrum knowledge, and engage with Agile practitioners committed to continuous improvement.
There are plenty of IT certifications out there that can help you accelerate your career trajectory. If you are looking for an online e-learning platform that will help you prepare for these cert exams, then uCertify is the right choice for you. uCertify offers comprehensive courses that will help you pass these exams in your first attempt.
